VW have got themselves into a pickle - not a little "oops" that can be squared away either, but a long term and deliberate deception that crossed many layers of management.
By using software to fudge Emissions data on diesel engines so as to meet environment levels, VW gained an edge on what can be seen as the "pious" end of the market. The damage to the brand has been immediate with the share price dropping dramatically, and heads certain to roll very shortly. Already many owners of VW's are claiming to be embarrassed by association, a dilemma that will inevitable affect new car sales in the moths to come. A embarrassing faux pas that will cost this aggressive brand dearly - and not only in potentially many billons of dollars in fines. Comments are closed.
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Don MalcolmA perfect day involves being on my Harley with a long ride ahead.
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